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Gossip

September 2005: Project X selects BrandIntent for New Business Launch. Mr. Jeff Taylor, founder of Monster.com, had chosen BrandIntent as his strategic and creative partner as he prepares to launch his next company.

August 2005: Big Red Chair to be Resurrected. BrandIntent is happy to learn that the large-size online retail brand it developed in 2000 is being launched with new management and funding.

June 2005.
BrandIntent to help iCAD expand and strengthen its leadership position in CAD (computer aided detection) cancer detection.
iCAD selected BrandIntent to help accelerate the penetration in CAD mammography and build a strong foundation in new CAD arenas.

May 2005.
McDonald's & Evans selects BrandIntent to expand its strategic partnership opportunities and redefine brand.

McDonalds & Evans has turned to BrandIntent to help mold and launch a new partnership based solutions business model.

March 2005.
I Jian Lin of BrandIntent to act as Creative Director for Hadley Pollet.

Hadley Pollet is deepening its relationship with BrandIntent to include product development, manufacturing, brand extension and event driven brand promotion.

December 2004.
BrandIntent to help Massachusetts Medical Society strengthen its position in the healthcare community.
Never before has there been such a need for leadership on the patient and physician advocacy front. BrandIntent will be working with the state’s most significant physician group, Massachusetts Medical Society, to ensure that this vital brand realizes its full potential in addressing the crisis in our state.

November 2004.
Falcon Air Freight selects BrandIntent to meet aggressive growth targets in the international freight forwarding industry.
As with other key industries, freight forwarding and logistics has become increasingly consolidated among a few high-profile carriers. BrandIntent was engaged by Falcon Air Freight to ensure that it continued to build upon its distinctive position in this highly competitive environment.

October 2004.
Hadley Pollet selects BrandIntent to accelerate its growth in fashion accessory industry.
Hadley Pollet, creator of breakthrough fashion belts and handbags, selected BrandIntent to distance itself from knock-offs and expand its brand among fashion-forward retailers such as Neiman Marcus and Fred Segal.

September 2004.
BrandIntent launches in test market il Dolce Futuro, the world’s first premium light ice cream that is low-fat and low-carb.
BrandIntent launched il Dolce Futuro in Providence, RI, with Dolce Food Corporation and secured grocery store freezer space within 2 months through a high-visibility positioning, packaging, radio and event program. Visit www.dolcefood.com to see the new brand we created or view our case study.

May 2004.
Mirror Image Internet, Inc. selects BrandIntent to develop leadership position in content delivery market.
Mirror Image Internet, Inc. has selected BrandIntent to accelerate the company’s penetration of key vertical segments and establish a viable position as one of the top-tier competitors alongside Akamai. See the result at www.mirror-image.com.

April 2004.
Kubotek USA, acquirer of CADKEY Corporation, selects BrandIntent to relaunch company.
Kubotek USA has entered into a broad-based brand development program to re-establish this industry veteran in the global CAD/CAM industry through a comprehensive brand development program and build its internal database marketing capability. View our case study or experience the new brand at www.kubotekusa.com.

February 2004.
BrandIntent to launch JefrTale, a house music DJ, into national retail environment.
DJ musicians have come out from behind their mixing-tables to become a dominant force in popular music. BrandIntent is working with JefrTale to develop the packaging, web and promotional support to take this club presence national.

February 2004.
BrandIntent develops new brand collateral system for search-engine marketing pioneer Inceptor, Inc.
To capitalize on its unique search-engine marketing suite, Inceptor, Inc., has retained BrandIntent to strengthen its collateral and trade show standards.

January 2004.
Lista International engages BrandIntent to develop new product line names for its newly acquired and merged technical workstations.
In 2003 Lista International acquired two new premium product lines to penetrate the industrial workspace environment. To leverage these new lines and extend Lista's leadership presence, BrandIntent will be developing two new product line names.

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