|“Sleeping Beauties” offer superior products and enjoy strong relationships but have not been able to translate their special edge into a leading brand.
By releasing their potential as an experience brand we are able to take them into new markets and industries that have long eluded them.
“Love” may be too strong a word to use, but we help businesses whose customers already love them to realize their potential on a national stage. They already excel at key aspects of the customer experience in areas such as customer service, product quality and partnership but miss the economic benefits of an experience brand.
Sleeping beauties benefit from an emotionally laden brand position and a well-defined program that integrates all of their initiatives under one premium umbrella position, capable of launching new products and attracting acquirers and new investors.