the tools
We deploy a set of proprietary tools and methodologies to untangle complex brand problems, illuminate customer attitudes and motivations and isolate the highest value position.
Models describe:
Industry & competitor evolution.
Windows of Opportunity.
Customer attitudes & behavior.
Cognitive & Semantic.
Brand elasticity.
Favorability, Value, Position, Style.
Frameworks assess:
Brand architecture systems.
Monolithic, Endorsed, Distributed.
Brand positions.
Pain Pill vs. Vitamin, Soul vs. Spirit.
Efficiency vs. Advancement.
Bases of differentiation.
Tangible, Emotional, Process, Aspirational.
Sensory levers.
Feel, Relate, Think, Act, Sense.
Guidelines ensure:
Brand actualization.
Living the Brand Standards.
Rapid infiltration & compliance.
Guidelines, Visualizations, Training.
“Brand Intent provided a structure that allowed Compaq Services to integrate enormous volumes of global brand/customer research data with the objectives of a complex multi-billion dollar business, and create a compelling, executable brand strategy and execution directly addressing the issues and opportunities we saw in the market. Without BrandIntent, we would not have been able to develop an effective, well-integrated brand STRATEGY, as opposed to a set of tactical programs and deliverables. The result was a viable platform to establish sustained business advantage.”
Dan Clark
Director of Worldwide Branding for Compaq Services
Compaq Computer Corporation
