Packaging
Packaging is a kind of ecology, and a kind of culture; great packaging unites a whole view of the world by confining it. It is about how to hold something very large in your own two hands. It's like "drinking the moon" while it is reflected on the water.

It is the only brand application where a corporate brand, product brand, co-brand and brand extension must all coexist in harmony – making a customer fall in love in less than 15 seconds.

Four elements drive great product design:
Durability – Truth is not transient; it never wears out. A product, therefore, must have long life and usefulness.

Unity – In purpose, materials and inner coherence. Unity leads to simplicity and eliminates the schizophrenic.

Integrity – Demands that anything contrived merely for the sake of effect and not organically related to the purpose of the product must be ruled out.

Inevitability – Must give final and inevitable expression to an idea so that, studying it, we say, "This is right; this is the way it has to be.”

Environmental
Environmental design is the city where your customers learn to be a brand advocate. Through experience they see your knowledge, your leadership and the promise of great things to come.

Dano Strong
V.P. Business Development
Dolce Food Corporation